Key Takeaways Backlinks are links that go from one site to another. They function as a type of vote of confidence for the content being linked to. They are important—vital, even—to search engine optimization (SEO). By judging websites, they allow search engines to figure out credibility and relevance. Relevant, high-quality backlinks are one of the […]

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With the constantly evolving landscape of marketing via digital, being in constant contact with your customers is now more crucial than ever. Marketers are constantly looking for ways to reach their audience efficiently. A number of inventive ways to do this is by combining SMS marketing software and the best newsletter platforms. This strategy has […]

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